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Huggies Giggle Factory

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Industry Baby Hygiene
Media Film
Market South Korea
Creative Director Euna Seol
Released March 2013

Credits & Description

2013 Youtube platform based UGC campaign from Huggies Korea and Postvisual.
Huggies which has been producing Happy moments with Mom and Baby, has opened up to celebrate Huggies' 30th anniversary! When moms upload baby giggles, Huggies Giggle Factory will extract energy from baby giggles, and put them into capsules, which become Huggies Giggle Capsules.Baby giggles are captured in capsules, customized and delivered to those who subscribe!
These capsules have incredible effect on people!The giggle capsule is the best cure for mankind!
You can subscribe your Huggies Giggle capsule through mobile device!
MMS Giggle Capsule link will be delivered to your mobile daily.
People who receive Huggies Giggle Capsule, would definitely be cheered up!
Happy smile, Big Festival.
Huggies 30th Anniversary - Huggies Giggle Factory
Campaign Period Mar. 25th ~ Apr. 30th
Category: Cosmetics & toiletries
Client: Yuhan-Kimberly
Production: POSTVISUAL
Country: Korea (south)
Client: Yuhan-Kimberley, Huggies Korea
Brand Manager: Jinhyang Jeong, Minkyung Lyu
Agency: Postvisual, Seoul
Campaign Director: Jeehee Lee
Executive Creative Director: Euna Seol
Creative Director: Euna Seol
Chief Account Executive: Seonghwan Bae
Account Executive: Eunyoung Jun
Digital Conceptor: Yujin Lee, Wooseob Oh Mira Oh
Digital Designer: Yonghee Park, Hyejin Park, Hyeonhee, Lee
Film Animation: Jiho Lee, Bokro Lee, Sihyeon Kim, Sunjung Lee
Programmer, Developer SeolBaek Shon, Wonseok Cho, Hyun Lee, Seungwook Cheon, Gwanghun Kim
Social Branding Hyojin Kim, Sunghee Son