ACCENT ON THE WALL by Innocean Seoul for Hyundai

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ACCENT ON THE WALL

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Industry Cars
Media Film
Market South Korea
Agency Innocean Seoul
Director Sung-Wan Cho
Executive Creative Director Ae-Hyoun Kim
Creative Director Hae-Young Lee
Art Director Jung-Il Shin
Copywriter Heui-Sun Park
Producer Kris Kim
Account Supervisor Woo-Seok Choi
Production EPPN
Production Idea From Daily Life
Released April 2011

Awards

AD STARS 2011
Interactive Corporate/Institution/Industry Silver

Credits & Description

Category: Internet Film
Advertiser: HYUNDAI
Product/Service: ACCENT
Agency: INNOCEAN WORLDWIDE
Production Company: EPPN, Seoul, Seoul, KOREA, KOREA
Production Company: IDEA FROM DAILY LIFE, Seoul, Seoul, KOREA, KOREA
Date of First Appearance: Apr 11 2011
Chief Creative Officer: Steve Jun
Executive Creative Director: Ae-Hyoun Kim (Eppn)
Creative Director: Hae-Young Lee (Eppn)
Copywriter: Heui-Sun Park
Art Director: Jung-Il Shin (Eppn)
Agency Producer: Hyung-Wan Park/Tae-Yeon Paik
Account Supervisor: Woo-Seok Choi
Advertiser's Supervisor: Woo-Joon Cha (Hyundai)
Producer: Kris Kim (Compass)
Director: Sung-Wan Cho
Post Production: Mercury Post
Account Manager: Han-Jin Kim
Planner: Ji-Hoon Lee (Eppn)
Director Of Photography: Dong-Keun Nam
Other Credits: 3d Cg Design: Jung-Sik Park/Se-Yoon Oh (Bread_id)
English Description
Hyundai Motor has announced its new brand slogan, “New Thinking, New Possibilities.” As our client requested that “New Thinking” has to be melted in not only a brand, but also in a way how the advertising is being expressed, we had decided to try something that is totally different than usual. Since finding newness in a product itself would face a limitation in content and a way of expressing it in the advertising, we tried to imagine beyond the general thoughts about a car. Our imagination had reached at a point that a car could not only run on the ground, but also on other surfaces. To make our imagination come true, we came up with a new thinking which is to show a car running on a wall in front of everyone.