Hyundai: Approved by VW Chairman by Ruf Lanz for Hyundai

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Hyundai: Approved by VW Chairman

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Industry Cars
Media Film
Market Switzerland
Agency Ruf Lanz
Art Director Marcel Schlaefle
Copywriter Maren Beck
Account Supervisor Sabrina Luck
Production Manifesto Films
Released April 2011


One Show 2012
One Show Cinema Advertising / Short Form - Under :90 - Single Merit

Credits & Description

Title: Approved by VW-Chairman
Agency (city): Ruf Lanz, Zurich
Creative Directors: Danielle Lanz, Markus Ruf, Marcel Schlaefle
Copywriter: Maren Beck
Art Director: Marcel Schlaefle
Production Company (& City): Manifesto Films, Zurich
Production Company Producer: Daniela Berther
Account Manager: Heike Rindfleisch
Account Supervisor: Sabrina Luck
Cutter: Michael Graf
Short explanation
At the International Motor Show in Frankfurt, the German Chairman of Volkswagen (VW) was filmed while exploring the new Hyundai i30. When he discovers that the steering wheel adjustment is working smoothly he gets really annoyed – because this is exactly what VW (and others) hadn’t managed to achieve. He repeatedly questions himself «Why can Hyundai do it?». Conclusion: Hyundai is approved even by its competitors.
Published: October 2011