Hyundai i40 tourer: Jim Denevan Part 3/3 by Innocean Sydney, The Sweet Shop for Hyundai

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Hyundai i40 tourer: Jim Denevan Part 3/3

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Industry Cars
Media Film
Market Australia
Agency Innocean Sydney
Agency The Sweet Shop
Director Noah Marshall
Creative Director Scott Lambert
Producer Tony Whyman
Head of Broadcast Tania Templeton
Editor Tim Mauger
Released October 2011

Credits & Description

The new campaign features the work of US artist Jim Denevan, renowned for his vast scale desert sculptures. The i40 was used by the artist to create an impressive design on the surface of a salt lake (Lake Rebecca) in remote central Western Australia. The grand design when viewed from the air is a metaphor for the impressive design and function of Hyundai’s newest addition to their range of cars.

Advertising Agency: Innocean, Australia
Creative Director: Scott Lambert
Art Director / Copywriter: Mike Lind
Head of Broadcast: Tania Templeton
Group Business Director: Tim Hiley
Senior Business: Manager, John Larkin
Planning Director: Kathy O'Connor
General Manager: Amanda Wheeler
Production Company: The Sweet Shop
Director: Noah Marshall
Second Unit Director: Joel Harmsworth
DOP: Daniel Ardilley
Producer: Tony Whyman
Editor: Tim Mauger
Composer: Antony Partos, Sonar
Sound: Song Zu