Hyundai Film LINKED by Innocean Seoul

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Industry Business equipment & services, Corporate Image
Media Film
Market South Korea
Agency Innocean Seoul
Director Kim Hutcheson, Kwangsuk Kim
Creative Director Hye Jin Won
Art Director Patrick Yim, Sung-Yong Jee
Copywriter Dave Woods, Dae Hyun
Producer James Hong
Account Supervisor Minseok Seo, Sunghan
Production Blue Light
Released February 2011

Credits & Description

Category: Other Screens
Advertiser: HYUNDAI
Production Company: BLUE LIGHT, Seoul, KOREA
Date of First Appearance: Feb 1 2011
Creative Director: Hye Jin/Won
Copywriter: Dae Hyun/Kim/Dave Woods
Art Director: Sung Yong/Yim
Agency Producer: Kyung Nam/Lee
Account Supervisor: Sunghan/Kim/Minseok/Kim
Advertiser's Supervisor: Chan Young/Park/Myo Gil/Kim
Producer: James Hong
Director: Kwangsuk/Kim
Post Production: Eliott
Lighting: Ivan Caso
Music: Dr. Hook
Account Manager: Youngki/Hong
Planner: Geunhan/Kim/Nayeon/Kim
Director Of Photography: Mark Bliss
Editing Company: D.o.

English Description
People living in this generation wants automobile companies
to develop technology for people not cars only, and improve the world for people not only for cars

The key idea of this creative is to show Hyundai's new thinking
by utilizing a new method “Tube Art”
Through the huge tube artwork and Hyundai's new perspective “Everything in world is linked”,
this creative explains that new Hyundai constantly creates ingenious things