Hyundai Film Our Greatest Feature by Innocean USA

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Our Greatest Feature

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Industry Cars, Against Cancer
Media Film
Market United States
Agency Innocean USA
Associate Creative Director Chris Lynch, Carrie Talick, Brook Boley
Executive Creative Director Eric Springer
Creative Director Scott Muckethaler
Art Director Vanessa Volonte
Copywriter Carrie Talick
Production Backyard Productions
Director Nick Piper
Released September 2017

Credits & Description

CLIENT:
VP, Marketing/Chief Marketing Officer: Dean Evans
Director, Marketing Communications: Paul Imhoff
Sr. Group Manager., Brand Marketing & Advertising: Monique Kumpis
Manager, Retail Production: Darcy Tokita
Manager, Advertising Production: Doris Cerneka

CREATIVE:
Agency: INNOCEAN Worldwide
Executive Creative Director: Eric Springer
Group Creative Director: Michael Everard
Group Creative Director: Rich Pass
Creative Director: Scott Muckethaler
Associate Creative Director, Art: Brook Boley, Chris Lynch
Associate Creative Director, Copy: Carrie Talick
Art Director: Vanessa Volonte

ACCOUNT
VP, Group Brand Director: Mike Braue
VP, Digital Brand Director Lester Perry
Brand Manager: Alison O'Neill
Brand Manager: Nick Corotan
Product Information Specialist: Lawrence Chow

PLANNING & STRATEGY
Senior Strategist: Zach Reusing

MEDIA
VP, Media Planning: Ben Gogley
Media Director: Sean Gilpen

PRODUCTION
EP/ Content Production: Laura Stephens
Senior Producer: Shefali Valdez
Associate Producer: Stephen Estrada

PRODUCTION SERVICES
Business Affairs Director: Ann Davis
Business Affairs Manager: Laura Walbert
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Content Manager: Rachel Werner
Project Manager: Suzanne Cheng

PRODUCTION:
Production Company: Backyard Productions
Director: Nick Piper
DP: Kris Kachikis
Managing Director: Chris Zander
Executive Producer: Kris Mathur
Producer: Anton Malllie
Casting Agent: McBride Casting

COLOR CORRECTION & FINISHING:
Color Correction Studio: Company 3
Color Producer: Matt Moran
Colorist: Siggy Ferstl

EDITORIAL:
Edit House: Union Editorial
Editor: Jay Friedkin
Assistant Editor: Kim Landry

AUDIO:
VO Record Studio: Union Editorial
VO Record Engineer: Milos Zivkovic
Mix Studio: Union Editorial
Mix Engineer: Milos Zivkovic
Mix Studio Contact: Logan Aries

Synopsis:
The campaign includes the first national TV spot for Hyundai Hope On Wheels, a touching :30 spot titled “Our Greatest Feature.”
What’s the single greatest feature on any Hyundai? Is it the panoramic sunroof or the turbocharged engines? Or is it the heated seats? Or the Driver Assistance features? The greatest feature is one you don’t see.
In addition to the TV ad, throughout the month of September, Hope On Wheels will award 40 research grants to children’s hospitals across the country, adding $8.5 million in critical funds to the field of pediatric cancer research.
Since joining the fight against pediatric cancer in 1998, Hyundai has funded over 840 research projects totaling more than $130 million.
INNOCEAN partnered with Backyard Productions and Director Nick Piper to produce the national spot.
The spot will air on broadcast and social channels. Additional details can be found by visiting https://hyundaihopeonwheels.or...