Hyundai Film RESALE VALUE by Tarek Nour Advertising

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RESALE VALUE

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Industry Cars
Media Film
Market Egypt
Agency Tarek Nour Advertising
Director Mohamed El Kalawi
Creative Director Matt Williams
Editor Mohamed El Sayed
Released December 2010

Credits & Description

Category: Cars
Advertiser: GHABBOUR AUTO
Product/Service: HYUNDAI
Agency: TAREK NOUR ADVERTISING (TNA)
Production Company: TAREK NOUR PRODUCTION, Cairo, EGYPT
Date of First Appearance: Dec 1 2010
Creative Director: Creative Team: Karim Badr/Karim Ayesh/Ramy Badr
Director: Mohamed Kalawi
Editor: Mohamed El Sayed
Post Production: Tn Post Production
Director Of Photography: Ahmed Morsi
Editing Company: Tn Post Productions

English Description
Egyptians that cannot afford to buy a car, like to assemble their cars from a lot of different parts, getting the motor from one car and the mirrors from another and so on, attempting to get the best parts from everywhere and it doesn’t cost a lot, and finally they add brand logos such as Mercedes & BMW. This is so as to uplift their image. Thus we had formulated a story called ‘don’t try to be a wise guy’. We built a character called Hindawi, This character is the epitome of a man who is based on knockoffs; always wanting to get the best deal, the better offer, actually he wants to be a Hyundai guy. He actually believes his car is a Hyundai car and is attempting to get the Hyundai benefits.
We see Hindawi the character trying to always get the benefit of Hyundai such as Resale value, spare parts, service centers, and the model range. All the situations are humorious and built on Egyptian insights of this character who is always trying to become a wise guy in getting the best.