Hyundai Film Shackletons Return, 2 by Innocean Seoul

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Shackletons Return, 2

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Industry Cars
Media Film
Market South Korea
Agency Innocean Seoul
Executive Creative Director Shikoh Kimura, Michael Kittel
Art Director Carlos Gonzalez, Claire Parker, Chul Jung Hwang, Minjung Ko, Young Ho Kim, SANGKWON PARK
Copywriter Jeong-Sik Lee, Claire Parker, Newton Pacheco, Stephanie Summers, Kyu Rhee, Park Eunjoo, Seung-Jin Han, JUNKYU LEE
Released December 2016


Spikes Asia 2017
Film Craft Achievement In Production Bronze Spike
Film Corporate Image & Sponsorship Bronze Spike

Credits & Description

Client: Hyundai Motor
Agency: Innocean Worldwide Seoul, South Korea
Entrant: Innocean Worldwide Seoul, South Korea
Idea Creation: Innocean Worldwide Seoul, South Korea
Media Placement: Innocean Worldwide Seoul, South Korea
Production: Planit Production Seoul, South Korea
Production 2: Editin Seoul, South Korea
Production 3: Vixen Studio Seoul, South Korea
Production 4: Asap Seoul, South Korea
Production 5: Love And Money Seoul, South Korea
Executive Creative Director: Kim, Jung A (Innocean)
Agency Producer: Kim, Bae Seong (Innocean)
Copywriter: Lee, Junkyu (Innocean)
Chief Of Campaign Director: Kim, Jong Pil (Innocean)
Executive Campaign Director: Kim, Jung Hwan (Innocean)
Campaign Director: Seok, Ayoung (Innocean)
Art Director: Hwang, Young Ho (Innocean)
Art Director: Park, Sangkwon (Innocean)
Copywriter: New, Summer (Innocean)
Copywriter: Park, Eunjoo (Innocean)
Campaign Planner: Kim, Jin (Innocean)
Campaign Planner: Kil, A Rum (Innocean)
Campaign Planner: Lee, Sun Jun (Innocean)
Media Director: Shim, Eun Jung (Innocean)
Media Planner: Lee, Jung Eun (Innocean)
Media Planner: Park, Kyunghee (Innocean)
Film Director: Ko, Han Ki (Love&Money)
Executive Producer: Jung, Sung Won (Planit)
Producer: Nam, Yoon Seok (Keystone)
Director Of Photography: Lippstock Torsten
Art Director: Go, Minju (Innocean)
Copywriter: Rhee, Seung Ha (Innocean)
Campaign Planner: Choi, Moon Hee (Inncoean)
Campaign Planner: Choi, Ha Been (Innocean)
Assiant Director: Jang, Mok Cheon (Innocean)
Editor: You, Se Jin (Editin)
2d Supervisor: Park, Ji In (vixen)
Sound Supervisor: Cho, Won Hee (Asap)
Producer: Tommy Lee (Keyston)
1st Assistant Camera: Seidl Alex
Video URL: http://shackletonsreturn.hyund...
Brief Explanation
The film depicts Hyundai Motor, together with Patrick, the great-grandson of Shackleton, planning and preparing for the Antarctic expedition, and carrying out and completing the expedition.
The two-year preparation period for the film included the interviews of the descendants of the original crewmembers, the arctic conditioning training for Patrick and the teammates in Iceland, modification of the commercial SUV, Santa Fe to adapt in the arctic environment, and engraving the names of the crewmembers, and the messages from their descendants on the surface of the vehicle.
Despite the cold temperature reaching to negative 30 degrees Celsius, and intense snowstorms and whiteout obstructing the path, Patrick and the team drove 15 to 20 hours a day for thirty days, and not only completed the expedition that has not been fulfilled for the past 100 years, but also achieved to cross the Antarctic in a passenger car for the first time.