Hyundai Film MEGA ORGEL by Innocean Seoul

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MEGA ORGEL

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Industry Cars
Media Film
Market South Korea
Agency Innocean Seoul
Production Zoo Film
Director Kim Hutcheson, Jong Won Kim
Creative Director Hye Jin Won
Art Director Patrick Yim, Sung-Yong Jee
Copywriter Dave Woods, Dae Hyun
Producer Geunho Lee
Account Supervisor Sunghan, Min Seok Seo
Released February 2011

Credits & Description

Category: Cars
Advertiser: HYUNDAI
Product/Service: SONATA
Agency: INNOCEAN WORLDWIDE
Production Company: ZOO PRODUCTION, Seoul, KOREA
Date of First Appearance: Feb 1 2011
Creative Director: Hye Jin/Won
Copywriter: Dae Hyun/Kim/Dave Woods
Art Director: Sung Yong/Yim
Agency Producer: Kyung Nam/Lee
Account Supervisor: Sunghan/Kim/Min Seok/Kim
Advertiser's Supervisor: Chanyoung/Park/Myo Gil/Kim
Producer: Geunho Lee
Director: Jong Won/Kim
Post Production: Vixen
Account Manager: Youngki/Hong
Planner: Geunhan/Kim/Nayeon/Kim
Editing Company: Vixen

English Description
Initial launching of New Hyundai that gives great expectations and astonishments to consumers through ingenious performance that no other car company has done before.

The key idea of this creative is to play the gigantic music box by 427 Hyundai cars and show the process of making Hyundai’s new sound identity, which symbolizes New Hyundai’s bold, progressive & ingenious DNA