Hyundai Veloster: Death by Fitzroy for Hyundai

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Industry Cars
Media Film
Market Netherlands
Agency Fitzroy
Director Tom Rijpert
Creative Director Jur Baart
Copywriter Merlijn Van Vliet
Released August 2011

Credits & Description

The Hyundai Veloster is a remarkable car. It has one door on the left side, and 2 doors on the right. Hyundai asked us to create a television ad. Since the design doesn't have a clear feature, we decided to use safety as our main theme.This commercial was meant to air on Dutch television, but unfortunately not approved by the Hyundai board. (They rated it as 'too shocking for our brand') We were allowed to spread it online however...

Advertising Agency: Fitzroy, Amsterdam, The Netherlands
Creative Director: Jur Baart
Art Directors: Wouter Vanhaeren, TjerkJan Oord
Copywriter: Merlijn van Vliet
Director: Tom Rijpert
Other credits:Jelani Isaacs, Nazli Parlayan, Guido Kooiman, Bucko Arends, Mick van Dantzig, Jorrit Kleijnen, Yorick Coster

The Film titled Hyundai Veloster: Death was done by Fitzroy advertising agency for product: Hyundai Veloster (brand: Hyundai) in Netherlands. It was released in Aug 2011.