Hyundai Film WORLD CUP 1 by M&C Saatchi London

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WORLD CUP 1

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Industry Cars
Media Film
Market United Kingdom
Agency M&C Saatchi London
Art Director Gary Monaghan
Copywriter David Fleetwood
Production Rogue Films
Director Phil Churchwood
Executive Creative Director Graham Fink
Producer Kate Hitchings
Account Supervisor Katya Obolensky
Released July 2010

Credits & Description

Category: Broadcast Idents & Sponsorships
Advertiser: HYUNDAI
Product/Service: HYUNDAI
Agency: M&C SAATCHI
Production Company: ROGUE FILMS, London, UNITED KINGDOM
Date of First Appearance: Jul 11 2010
Executive Creative Director: Graham Fink
Copywriter: David Fleetwood
Art Director: Gary Monaghan
Agency Producer: Estella Alvares
Account Supervisor: Katya Obolensky
Producer: Kate Hitchings
Director: Phil Churchwood

English Description
Korean car makers Hyundai have been a global sponsor of the World Cup since 1998, but aren’t that well known in the UK.

In 2010, Hyundai UK landed a sponsorship deal for the 35 live games across the ITV network during the tournament.

To mirror this global football phenomenon we decided to have our own competition - The Hyundai World Championship.

Seven national teams were selected to drive the i30, in a thrilling knockout league of car football, which spanned 85 idents throughout June and July.

Each game was played for real, with commentary provided by the legendary Peter Brackley.

The media buying mirrored the real competition, with quarter-finals, and semis.

Our car final was shown just once, during the real final.

And the winning car team turned out to be Spain, something not even Paul, the fortune telling Octopuss, could have predicted!