IBM: Watson by @radical.media, Ogilvy & Mather New York for IBM

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Industry IT Solutions & Professional Networks
Media Film
Market United States
Agency @radical.media
Director Paul Bozymowski Producer
Creative Director David Korchin, Jason Marks
Art Director Miles Gilbert
Agency Ogilvy & Mather New York
Executive Creative Director Susan Westre
Art Director Michael Paterson
Copywriter Mark Girand, Steven Schroth, Niels West
Released January 2010

Awards

Clio Awards 2011
Content & Contact - Gold

Credits & Description

Advertising Agency: Ogilvy, New York
Editing Company: Go Robot!
Executive Creative Director: Susan Westre
Creative Director: David Korchin, Jason Marks, Mark Girand, Michael Paterson
Art Director: Michael Paterson, Miles Gilbert
Director: Paul Bozymowski
Production Company:@RadicalMedia
Music Company: Pulse Music
Agency Producer: Lee Weiss, Pierre Wendling, Jenn Pennington, Erika Tribble, Karl Westman
Copywriter: Mark Girand, Niels West, Steven Schroth
Chief Creative Officer: Steve Simpson

The Film titled IBM: Watson was done by @radical.media, Ogilvy & Mather New York advertising agencies for IBM in United States. It was released in Jan 2010.