IBM Film Watson at Work, Golf by Ogilvy & Mather USA

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Watson at Work, Golf

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Industry Software & Multimedia Productions, SaaS
Media Film
Market United States
Agency Ogilvy & Mather USA
Executive Creative Director Jeff Curry, George Tannenbaum
Creative Director Rich Wallace, Niels Westra
Senior Art Director Dennis Kung
Senior Copywriter Stephanie Cajucom, Greg Kissler
Production The Mill
Director Paul Mitchell, Tom Basis
Released April 2017

Credits & Description

Category: Electronics, Technology
Client: Ibm
Brand: Ibm
Media: TV
Country: USA
Advertising Agency: Ogilvy & Mather, Usa
Managing Director: Liam Parker
Group Planning Director: Eva Augustyn
Executive Creative Director: Jeff Curry, George Tannenbaum
Executive Producer: Steve Ford
Director of Music: Karl Westman
Music Producer: Joanna Starling
Creative Director: Rich Wallace, Niels West
Senior Producer: Joe Maire, Sarah Pascale
Account Director: Soohan Han
Senior Planner: Nika Gokhman
Senior Art Director: Dennis Kung
Senior Copywriter: Greg Kissler
Senior Copywriter: Stephanie Cajucom
Account Supervisor: Emilia Pittelli
Production Company: Mill +
Director: Tom Basis, Paul Mitchell
Executive Producer: Zu Al-Kadiri
Editor: Matthew Campbell, Rachel Greco, Jason Webb
Date: April, 2017
IBM Watson is learning everything about the game of golf, from terminology, to historical player performance, to course data. With Watson, fans can get extra insight on the game as they watch it.