IBM Film WHY JEOPARDY? by @radical.media, Ogilvy & Mather New York

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WHY JEOPARDY?

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Industry IT Solutions & Professional Networks
Media Film
Market United States
Agency @radical.media
Director Paul Bozymowski Producer
Creative Director David Korchin, Jason Marks
Producer Justin Wilkes, Nicole Pusateri, Marcella Steingart
Editor Cy Christiansen
Agency Ogilvy & Mather New York
Executive Creative Director Susan Westre
Art Director Miles Gilbert
Copywriter Niels West
Released December 2010

Credits & Description

Category: Internet Film
Advertiser: IBM
Product/Service: COMPUTER TECHNOLOGY ON JEOPARDY GAME SHOW
Agency: OGILVY & MATHER
Production Company: @radical.media, New York, USA
Date of First Appearance: Dec 10 2010
Director: PAUL BOZYMOWSKI
Creative Director: DAVID KORCHIN/JASON MARKS
Art Director: MILES GILBERT
Chief Creative Officer: STEVE SIMPSON
Executive Creative Director: SUSAN WESTRE
Post Production: OUTPOST DIGITAL
Copywriter: NIELS WEST
Agency Producer: JENN PENNINGTON
Producer: NICOLE PUSATERI/MARCELLA STEINGART/JUSTIN WILKES
Editor: CY CHRISTIANSEN
Director Of Photography: BILL WINTERS
Cameraman: MATTHEW AKERS/JEREMY SAULNIER
Other Credits: EXECUTIVE PRODUCERS: JON KAMEN/JUSTIN WILKES/ROBERT FRIEDMAN

English Description
"What Is Watson?" is the first of a series of documentary films following the members of a top IBM research team as they labor over the creation of a highly advanced computing system code named "Watson". Designed to rival the human mind's ability to comprehend natural language, IBM's "Watson" must understand and answer complex questions with enough precision and speed to compete against some of the world's best Jeopardy! contestants.