Drum Solo vs Guitar Solo Teaser by The Monkeys, Will O'Rourke for Ice Break

Adsarchive » Film » Ice Break » Drum Solo vs Guitar Solo Teaser

Drum Solo vs Guitar Solo Teaser

Pin to Collection
Add a note
Industry Dairy products & Eggs
Media Film
Market Australia
Agency The Monkeys
Director Matt Devine - The Glue Society
Executive Creative Director Scott Nowell, Justin Drape
Creative Director Micah Walker
Art Director Jed De Pyper
Copywriter Carlos Savage
Producer Adrian Shapiro
Account manager Kate Behne
Digital Creative Director Jay Gelardi
Agency Will O'Rourke
Released November 2012

Credits & Description

Category: Drinks, non-alcoholic
Brand: Parmalat
Agency: The Monkeys, Sydney
Country: Australia
When Ice Break and agency The Monkeys, Sydney decided to settle the age-old rock 'n' roll debate of guitar solo vs. drum solo, they did it the obvious way - with a drag race.


Following on from the recent motorised billboard drag race that launched their national outdoor campaign, Ice Break has customised two classic Australian muscle cars.


The Ice Break Facebook fans were involved every step of the way helping to decide on the original theme, as well as all the key features and customisations of the two cars.


Another two classic Australian muscle cars, also customised in-line with the new debate of Kung Fu vs. Sci-fi, will race soon after in an epic battle of cult movie themes.


Ice Break drinkers are able to win any of the four muscle cars simply by purchasing a bottle from the Ice Break range.


Says Micah Walker, Creative Partner, The Monkeys: "We've had quite a bit of fun with this, and the fact that it's been going so well with entries and sales is a testament to all involved. Big thanks to Matt Devine the folks at Paramalat, and in particular Mat Abet and the team for tirelessly keeping up with all the enthusiastic fans."


Representing a Guitar Solo, (a 1973 VJ E44 Valiant Charger 318 V8) and a Drum Solo, (a 1970 XY Ford GT Replica 351 V8) a race down the quarter mile at Sydney's Eastern Creek Dragway was born.

Category: Drinks, non-alcoholic
Client: Parmalat
Agency: The Monkeys, Sydney
Production: Will O_Rourke
Country: Australia
Director: Matt Devine - The Glue Society
Creative Director: Micah Walker
Executive Creative Director: Justin Drape
Executive Creative Director: Scott Nowell
Art Director: Jed De Pyper
Copywriter: Carlos Savage
Producer: Adrian Shapiro
Digital Creative Director: Jay Gelardi
Executive Producer: Michael Ritchie
Group Account Director: Dan Beaumont
Account Director: Gini Sinclair
DoP: Stephen Duscio
Agency Producer: jade wannell
Account manager: Kate Behne
Head of Projects: Josh Mullens (Will O'Rourke)
David Waugh - General Manager, Marketing
Jenni Booth - Marketing Manager, Beverages
Janice Maree - Senior Product Manager, Ice Break
Kimberley Dixson â Marketing Assistant, Beverages