IDBI Film POCKET MONEY by Curious Film, Ogilvy & Mather Mumbai

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POCKET MONEY

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Industry Insurance
Media Film
Market India
Agency Curious Film
Agency Ogilvy & Mather Mumbai
Director Vivek H. Kakkad
Art Director Sameer Sojwal
Copywriter Amitabh Agnihotri
Producer Shahzad Bhagwagar
Account Supervisor Chitralekha Chetia
Released February 2011

Credits & Description

Category: Banking, Investment & Insurance
Advertiser: IDBI FEDERAL LIFE INSURANCE
Product/Service: RETIRESURANCE
Agency: OGILVY & MATHER
Production Company: CURIOUS FILMS, Mumbai, INDIA
Date of First Appearance: Feb 24 2011
Chief Creative Officer: Abhijit Avasthi/Rajiv Rao
Creative Director: Amitabh Agnihotri/Sameer Sojwal
Copywriter: Amitabh Agnihotri
Art Director: Sameer Sojwal
Agency Producer: Porus Khareghat
Account Supervisor: Chitralekha Chetia
Producer: Shahzad Bhagwagar
Director: Vivek Kakkad
Account Manager: Puneet Dewli
Planner: Kawal Shoor/Niraj Bassi

English Description
It’s normal for a child to ask for pocket money from his father. But what if the child is 65 years old and the father 95? This film charmingly uses the typical son-asking-for-pocket-money episode to highlight the importance of assured monthly income after retirement.