Fifth Third Bank Film PHOTO BOOTH by Leo Burnett Chicago

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Industry Banking & Financial Services
Media Film
Market United States
Agency Leo Burnett Chicago
Director David Stewart
Executive Creative Director Jon Wyville, Dave Loew
Art Director Chris Von Ende
Copywriter Mike Ward
Producer Louis-Laurent De Fontanes
Account Supervisor Sam Mccully
Editor Grant Gustafson @ The Whitehouse
Service Agency Sol Network
Released May 2013


Cannes Lions 2013
Film Lions Product & Service; Banking, Investment & Insurance Bronze

Credits & Description

Type of entry: Product & Service
Category: Banking, Investment & Insurance
Product/Service: IDENTITY ALERT

Chief Creative Officer: Susan Credle
Executive Creative Director: Dave Loew/Jon Wyville
Creative Director: Mike Ward/Chris Von Ende
Copywriter: Mike Ward
Art Director: Chris Von Ende
Agency Producer: Laurie Gustafson
Account Supervisor: Sam Mccully
Advertiser's Supervisor: Joe Chapline
Producer: Louis-Laurent De Fontanes
Director: David Stewart
Editor: Grant Gustafson
Sound Design/Arrangement: John Binder/Another Country
Post Production: Sol
Account Manager: Cj Nielsen
Editing Company: Cutters/Inc.
Brief Explanation
Identity theft can happen in the blink of an eye. That's why Fifth Third Bank offers a service called Identity Alert Premium that provides 24-hour credit monitoring. In this spot, we show just how fast someone can assume your identity using a couple having their pictures taken in a photo booth. In the time it takes for the camera to flash, a man's identity is assumed by an identity thief.