Fifth Third Bank Film SCHOOL PHOTO by Leo Burnett Chicago

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Industry Banking & Financial Services
Media Film
Market United States
Agency Leo Burnett Chicago
Director David Stewart
Executive Creative Director Jon Wyville, Dave Loew
Art Director Chris Von Ende
Copywriter Mike Ward
Producer Louis-Laurent De Fontanes
Account Supervisor Sam Mccully
Editor Grant Gustafson @ The Whitehouse
Service Agency Sol Network
Released May 2013


Cannes Lions 2013
Film Lions Product & Service; Banking, Investment & Insurance Bronze

Credits & Description

Type of entry: Product & Service
Category: Banking, Investment & Insurance
Product/Service: IDENTITY ALERT
Chief Creative Officer: Susan Credle
Executive Creative Director: Dave Loew/Jon Wyville
Creative Director: Mike Ward/Chris Von Ende
Copywriter: Mike Ward
Art Director: Chris Von Ende
Agency Producer: Laurie Gustafson
Account Supervisor: Sam Mccully
Advertiser's Supervisor: Joe Chapline
Producer: Louis-Laurent De Fontanes
Director: David Stewart
Editor: Grant Gustafson
Sound Design/Arrangement: John Binder/Another Country
Post Production: Sol
Account Manager: Cj Nielsen
Editing Company: Cutters/Inc.

Brief Explanation
Protecting yourself against is identity theft is important. But it's just as important to protect your entire family. Overlooked by most people is the fact that once a child is issued a social security number, they become a potential target for identity thieves.

In this spot, we use the classic school photo session to show identity theft happening to a child in a startling manner. Identity Alert Premium, a service provided by Fifth Third Bank, provides extra protection for a child's social security.