iDo Jewellery Film Togetherness by Ogilvy & Mather Beijing

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Industry Jewelry
Media Film
Market China
Agency Ogilvy & Mather Beijing
Executive Creative Director Chong Kin
Creative Director Guilin Bo
Released December 2016


Spikes Asia 2017
Film Durable Consumer Goods Bronze Spike

Credits & Description

Client: I Do
Agency: Ogilvy Beijing, China
Entrant: Ogilvy Beijing, China
Idea Creation: Ogilvy Beijing, China
Production: Stink Shanghai, China
Executive Creative Director: Kin Chong (Ogilvy Beijing)
Group Creative Director: Jackson Wong (Ogilvy Beijing)
Creative Director: Guilin Bo (Ogilvy Beijing)
Vice Persident: Marcus Ma (Ogilvy Beijing)
Agency Producer: Jing Li (Ogilvy Beijing)
Account Manager: Jiao Jiao (Ogilvy Beijing)
Brief Explanation
This short film presents a story about "One Life. One Love." from a Chinese couple being together through various dining scenes, using the husband’s point of view. An old man sits beside the dining table, to recall his departed wife. He remembers every important event in their days together, and the one thing that comes through all the time is, dining together. When they were young, they dined together as their first date. After being together, the girl tried to cook a meal for the man she loved, and the man praised it even though it was very salty. After marriage, the time for them eating together became less because they were busy taking care of this family. As time passed by, they became old. The old man cooked a meal for his together wife in side bed. However, that was the last meal they had.