IKEA Film Bed For Life by Akestam.holst Stockholm

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Bed For Life

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Industry Department Stores & Shopping Malls
Media Film
Market Sweden
Agency Akestam.holst Stockholm
Production Social Club
Creative Director Andreas Ullenius
Art Director Petra Seiler Albrektson, Andreas Ekelund Åkestam Holst
Copywriter Maja Folgero, Viktor Jacobsson Åkestam Holst
Service Agency Stopp
Released April 2013

Credits & Description

"Bed For Life" is a boy's bed biography: from a cot to a fold-out bed, to his first mattress at uni to the newlyweds' first four-poster, from the 70s & 80s through to present day. The commercial was shot by Jesper Ericstam for Akestam Holst, Sweden.
Category: Home appliances & furnishings
Client: Ikea
Agency: Akestam Holst, Stockholm
Production: Social Club
Country: Sweden
Creative Director: Andreas Ullenius
Copywriter: Maja Folgero
Copywriter: Viktor Jacobsson
Art Director: Petra Albrektson
Art Director: Andreas Ekelund
Executive Producer: Magnus Theorin
DoP: Henrik Stenberg
Agency Producer: Camilla Geijer
Direction: Jesper Ericstam
Production Manager: Jimmy Wahlin
Post: Stopp
Post: Chimney