|Industry||Department Stores & Shopping Malls|
|Creative Director||Andreas Ullenius|
|Art Director||Petra Seiler Albrektson, Andreas Ekelund Åkestam Holst|
|Copywriter||Maja Folgero, Viktor Jacobsson Åkestam Holst|
Credits & Description
"Bed For Life" is a boy's bed biography: from a cot to a fold-out bed, to his first mattress at uni to the newlyweds' first four-poster, from the 70s & 80s through to present day. The commercial was shot by Jesper Ericstam for Akestam Holst, Sweden.