IKEA Film Brexit by STV DDB Milan

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Industry Department Stores & Shopping Malls
Media Film
Market Italy
Agency STV DDB Milan
Executive Creative Director Michelangelo Cìanciosi, Luca Cortesini
Art Director Pierpaolo Bivio
Copywriter Camilla Nani
Production Withstand
Released January 2017


Eurobest Awards 2017
Film Retail, E-commerce, Restaurants & Fast Food Chains Silver Eurobest Campaign

Credits & Description

Client: Ikea Italy
Product (Service): Catalogue
Agency: Stv Ddb Milan, Italy
Entrant: Stv Ddb Milan, Italy
Idea Creation: Stv Ddb Milan, Italy
Production: Withstand Milan, Italy
Executive Creative Director: Luca Cortesini (Ddb Group Italy)
Executive Creative Director: Michelangelo Cianciosi (Ddb Group Italy)
Client Creative Director: Matteo Pozzi (Ddb Group Italy)
Client Creative Director: Samantha Scaloni (Ddb Group Italy)
Art Director: Pierpaolo Bivio (Ddb Group Italy)
Copywriter: Camilla Nani (Ddb Group Italy)
Team Account: Davide Bergna (Ddb Group Italy)
Team Account: Azzurra Ricevuti (Ddb Group Italy)
Executive Producer: Davide Ferazza (Withstand Film)
Producer: Sara Benvenuto (Withstand Film)
Production Director: Yuri Tartari Pucci (Withstand Film)
Director: BOM (Bom)
DOP: Luca Costantini (Freelance)
Brief Explanation
To demonstrate the extraordinary prophetic power of the IKEA catalogue, we analyzed the pages of the 2016 edition and we dug up clues and premonitions about the UK leaving the EU.