Ikea: Bright Shiny Colours by MPC, Mother London for IKEA

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Ikea: Bright Shiny Colours

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Industry Department Stores & Shopping Malls
Media Film
Market United Kingdom
Agency MPC
Agency Mother London
Director David Wilson
Creative Director Hermeti Balarin, Ana Balarin, Tim Mcnaughton, Freddy Mandy
Editor James Rose Editing House
Production Blinkink
Producer Patrick Craig
Released September 2012

Awards

British Arrows 2013
The Winners UK TV Series Silver Award

Credits & Description

The hallowed IKEA catalogue gets a colourful David Wilson treatment for a new campaign with Mother London. He collaborated with art direction dream team Sam & Arthur and master cinematographer Marc Gomez Del Moral to create a vibrant domestic colourscape complete with disco-inspired kitchen cabinets, magic dishwashers and singing cushions. Home furnishings are brought to life through a variety of hand-drawn, physical and CG animation effects while a young leotard clad woman throws shapes and takes a seamlessly choreographed, Flashdance-inpspired journey through the colour spectrum.
Forget pure white minimalism, this is all about rainbow-bright, foot-tapping colour.
Category: Home appliances & furnishings
URL: http://www.blinkink.co.uk/
Client: Ikea
Agency: Mother London
Production: Blinkink
Country: United Kingdom
Director: David Wilson
Creative Director: Tim McNaughton
Creative Director: Ana Balarin
Creative Director: Hermeti Balarin
Creative Director: Freddy Mandy
Producer: Patrick Craig
Agency Producer: Harriette Larder
Directed by: David Wilson Production Company: BlinkInk Executive Producer: James Stevenson Bretton
Produced by: Patrick Craig PM: Joshua Smith DOP: Marc Gómez del Moral Art Direction: Sam Ludgate & Arthur De Borman
Choreographer: Robert Hylton 1st AD: Chris Kelly Wardrobe: Alexis Knox
Client: IKEA Agency: Mother London Agency Producer: Harriette Larder Creative Directors: Tim McNaughton, Freddy Mandy, Ana Balarin, Hermeti Balarin,
Editor: James Rose Editing House: Cut & Run
Post Production: MPC Lead flame: Michael Gregory & Bill McNamara VFX Team: Daniel Cowley, Oliver Chaffe, Ludo Fealy, Bruno Fukumothi, Ryan Hadfield, Mark Stannard Colourist: Aline Sinquin Post Producer: Anandi Peiris Lead Animator: Jonathan Harris Illustration: Nick Edwards Rotoscope: Michael Zauner Animation Colouring Assistant: Florence Deary Lip Puppets: Jonny Sabbagh Music: 99 Trees reworking of 'Bright Shiny Colours' by The Shirelles 'Music' Magazine cover photo: Tag Christof
Casting: Nana Kimek Actress: Sinaed Godin