|Industry||Department Stores & Shopping Malls|
|Creative Director||Hermeti Balarin, Ana Balarin, Tim Mcnaughton, Freddy Mandy|
|Editor||James Rose Editing House|
|British Arrows 2013|
|The Winners||UK TV Series||Silver Award|
Credits & Description
The hallowed IKEA catalogue gets a colourful David Wilson treatment for a new campaign with Mother London. He collaborated with art direction dream team Sam & Arthur and master cinematographer Marc Gomez Del Moral to create a vibrant domestic colourscape complete with disco-inspired kitchen cabinets, magic dishwashers and singing cushions. Home furnishings are brought to life through a variety of hand-drawn, physical and CG animation effects while a young leotard clad woman throws shapes and takes a seamlessly choreographed, Flashdance-inpspired journey through the colour spectrum.