IKEA Film CLIMBING WALL by Forsman & Bodenfors Stockholm

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Industry Department Stores & Shopping Malls
Media Film
Market Sweden
Agency Forsman & Bodenfors Stockholm
Director Tomas Mankovsky Agency
Art Director Silla Levin
Copywriter Richard Hallberg, Marcus Hägglöf
Producer Johan Joi Persson Executive Producer
Account Supervisor Lina Engler, Maria Bergkvist
Released October 2011

Credits & Description

Category: Home Appliances & Furnishings
Advertiser: IKEA SWEDEN
Production Company: FOLKE, Stockholm, SWEDEN
Copywriter: Marcus Hägglöf/Richard Hallberg
Art Director: Silla Levin
Agency Producer: Magnus Kennhed
Account Supervisor: Lina Engler/Maria Bergkvist
Advertiser's Supervisor: Joel Idén
Producer: Johan Persson
Director: Tomas Mankovsky
Post Production: Swiss
Account Manager: Elin Sohlberg
Other Credits: Designer: Åsa Plahn

English Description
A mid-aged man is standing in his IKEA kitchen, just about to cook dinner. As final preparation he covers his hands with flour. He then gets on a stool, and reaches for something, way up on the wall. To get even higher, he gets up on the kitchen counter. And then he just keeps on climbing up the cabinets and appliances, in what appears to be a incredibly tall kitchen. On his surreal odessey, he passes and interacts with many of IKEA’s appliances. He grabs an egg from a fridge, throws a messy towel in a washing machine and makes an espresso. Finally, he gets to the top and gracefully pulls himself over the ledge, and finds himself in the same kitchen where he first started. Now, the dinner is ready and the table set. His wife enters the room and they sit down to eat.