IKEA Film DRÄG - Pride 2018 by Rethink

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DRÄG - Pride 2018

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Industry Department Stores & Shopping Malls, Racial/Ethnic/Handicapped/Minority Awareness
Media Film
Market Canada
Agency Rethink
Released June 2018

Credits & Description

Category: House, Garden
Media: Film
Brand: IKEA
Agency: Rethink
Geo: Canada
Advertising Agency: Rethink, Canada
Published: June 2018
To celebrate Pride, drag queens made stunning outfits, not out of clothes but out of IKEA products. This is DRÄG: a celebration of LGBTQ+ pride and its beautiful possibilities. Because being yourself makes beautiful things happen.