IKEA Film Let's Relax

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Let's Relax

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Industry Home Furniture, Department Stores & Shopping Malls
Media Film
Market Sweden
Production Acne Stockholm
Director Tompa & Rondo
Released March 2016


New York Festivals 2017
Branded Entertainment Craft: Cinematography Second Prize Award
Branded Entertainment Craft: Direction Second Prize Award
Branded Entertainment Products & Services: Household Products & Services Third Prize Award
Film - Cinema / Online / Tv Products & Services: Household Products & Services Third Prize Award

Credits & Description

Client: IKEA
Category: House, Garden, Pets
Media: TV
Agency: ACNE
Creative Director: Johan Holmgren
Executive Producer: David Olsson
Art Director: Cecilia Dufils
Copywriter: Markus Bjurman
Creative IKEA: Fredrik Preisler
Creative IKEA: Katie Copeland
Creative Director IKEA: Morten Kjaer
Head of planning IKEA: Morten Lundholm
Project manager IKEA: Mia Malmström
Producer: Fredrik Skoglund
Director: Tompa & Rondo
Director of Photography: Anders Jedenfors
Final Art: Oliver Juan
Production Company: ACNE
Not too long ago, when you closed the front door, you shut out the world. Home was a place where you could escape demands, kick back and truly be yourself. And according to the annual IKEA Life at Home Report, this is still what people want from their homes. But we are social too, and these days we socialise around the clock, sharing our lives and our homes with friends and even strangers. Socialising is great, but it brings with it constant comparison and expectations. These can be inspiring - or stress you out. This is especially true around the kitchen and food. We live in a world of lifestyle blogs, TV programs and cookbooks that are constantly raising the bar. Wherever we look we're bombarded with images of perfection. But how are all these people managing to constantly serve delicious, nutritious, locally-sourced, seasonally-appropriate meals every day, while you're struggling just to get the kids to eat? Truth is, they're not. So relax. No one is perfect, everyone "cheats" in the kitchen, and everyone does what they have to do to make life work. And that's OK. In fact, at IKEA we think it's more than OK. We think it's great.