IKEA Film LOST by Grey United Milan

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Industry Department Stores & Shopping Malls
Media Film
Market Italy
Agency Grey United Milan
Art Director Serena Di Bruno
Copywriter Francesco Poletti
Producer Luca Fanfani
Account Supervisor Alessandra Sabbione
Production Mercurio Cinematografica
Director Jonathan Herman
Executive Creative Director Pino Rozzi, Roberto Battaglia
Producer Mercurio Cinematografica, Ex. Producer
Editor Michael Heldman@anonymous Antonio Civilini@you Are
Released January 2011

Credits & Description

Category: Retail Stores
Advertiser: IKEA
Product/Service: IKEA
Agency: 1861UNITED
Production Company: MERCURIO CINEMATOGRAFICA, Milan, ITALY
Date of First Appearance: Jan 23 2011
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Francesco Poletti/Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Agency Producer: Carla Beltrami
Account Supervisor: Alessandra Sabbione
Advertiser's Supervisor: Alessandra Giombini
Producer: Luca Fanfani/Ex. Producer/Mercurio Cinematografica
Director: Jonathan Herman
Editor: Antonio Civilini
Post Production: You Are/Green Movie
Music: Mark Thomas - Bel Air
Director Of Photography: Paolo Caimi

English Description
A man has disappeared.
While the police searches the premises, a detective questions the man’s crying wife. She remembers the last time she saw her husband, but is interrupted by a policeman who apparently found something.
In the bedroom, the missing husband emerges from under a huge pile of clothes: he had simply lost himself in the chaos of the room.
That’s why the final voiceover says: “Make space for order. Everything is in its place with the Pax wardrobe and the Komplement inside accessories.”