IKEA Film Make Room For Play by DDB Brussels

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Make Room For Play

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Industry Department Stores & Shopping Malls
Media Film
Market Belgium
Agency DDB Brussels
Creative Director Peter Ampe
Creative Antoinette Ribas, Gregory Ginterdaele
Producer Lander Engels
Production Czar
Director Joe Vanhoutteghem
Released March 2018

Credits & Description

Alternative title: Réveillez votre living! / Make room for passion
Category: Retail Services
Brand: Ikea
Media: Film
Country: Belgium
Advertising Agency: Ddb Brussels, Belgium
CD: Peter Ampe
Creation: Antoinette Ribas, Gregory Ginterdaele
Strategy: Dominique Poncin, Jorian Vanvossel
Account Team: Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal
PR - Press Coordinator: Kenn Van Lijsebeth
TV Producer: Brigitte Verduyckt
Production: CZAR
Director: Joe Vanhoutteghem
Producer: Lander Engels
DoP: Nicolas Karakatsanis
Music: Charles Aznavour
Photography: John Stapels
Published: March 2018
Synopsis:
In this new IKEA TV spot, we see a former couple of figure skaters who time to a piece 'patina' again to relive their passion.
And if the living room was actually the most beautiful playroom? So bring color to the walls, new materials and forget conventions ... Jump, dance, laugh and live unique moments of two, four or twenty.
IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun.