IKEA Film My Way by AUGE HQ Milan

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My Way

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Industry Home Furniture, Department Stores & Shopping Malls
Media Film
Market Italy
Agency AUGE HQ Milan
Executive Creative Director Federica Ariagno-Giorgio Natale
Creative Director Williams Tattoli
Art Director Williams Tattoli
Copywriter Angelo Pannofino, Niccolò Bossi
Production (h) FILMS
Released October 2016


International GrandPrix Advertising Strategies 2017
The Winners Un giro avanti/Sorpresa Winners

Credits & Description

Advertised brand: IKEA ITALY
Advert title(s): MY WAY
Headline and copy text (in English): What happens at home stays at home!
Advertising Agency: AUGE HEADQUARTER, Milan Italy
Executive Creative Director: Giorgio Natale Federica Ariagno
Creative Director: Williams Tattoli, Angelo Pannofino
Art Director: Williams Tattoli
Copywriter: Niccolò Bossi, Angelo Pannofino
Agency producer: Cecilia del Favero
Director: Chris Balmond /Outsider Uk
Production Company: H Film
Published: September 6th, 2016
Short rationale:
What happens at home stays at home!