My Way by AUGE HQ Milan for IKEA

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My Way

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Industry Home Furniture, Department Stores & Shopping Malls
Media Film
Market Italy
Agency AUGE HQ Milan
Executive Creative Director Federica Ariagno-Giorgio Natale
Creative Director Williams Tattoli
Art Director Williams Tattoli
Copywriter Angelo Pannofino, Niccolò Bossi
Production (h) FILMS
Released October 2016

Credits & Description

Advertised brand: IKEA ITALY
Advert title(s): MY WAY
Headline and copy text (in English): What happens at home stays at home!

Advertising Agency: AUGE HEADQUARTER, Milan Italy
Agency website:

Executive Creative Director: Giorgio Natale Federica Ariagno
Creative Director: Williams Tattoli, Angelo Pannofino
Art Director: Williams Tattoli
Copywriter: Niccolò Bossi, Angelo Pannofino
Agency producer: Cecilia del Favero
Director: Chris Balmond /Outsider Uk
Production Company: H Film
Published: September 6th, 2016
Short rationale:
What happens at home stays at home!