|Industry||Department Stores & Shopping Malls|
|Agency||Leagas Delaney Paris|
|Clio Awards 2003|
|Tv||Product/Service: Retail Stores||Bronze|
Credits & Description
True to IKEA's professional roots as a manufacturer providing rational solutions for every one, including those who don't have a lot of money, the 4 films present the whole offer and the claim: "Small space solutions": modular furniture that folds, stacks, retracts, etc.