IKEA Film ONE GUY TWO GIRLS by Leagas Delaney Paris

Adsarchive » Film » IKEA » ONE GUY TWO GIRLS

ONE GUY TWO GIRLS

Pin to Collection
Add a note
Industry Department Stores & Shopping Malls
Media Film
Market France
Agency Leagas Delaney Paris
Released January 2003

Awards

Clio Awards 2003
Tv Product/Service: Retail Stores Bronze

Credits & Description

True to IKEA's professional roots as a manufacturer providing rational solutions for every one, including those who don't have a lot of money, the 4 films present the whole offer and the claim: "Small space solutions": modular furniture that folds, stacks, retracts, etc.
Context

IKEA continues to fit into everyday life by positionning itself as the home-making brand best adapted to today's way of life.
Philosophy/Solution

Having urged us to PUT IT AWAY, IKEA now springs yet another surprise with a very striking question: TOO MUCH FURNITURE? It naturally has the answer: "IKEA: Small space solutions.
An increasingly large number of people have an increasingly small space in which to live. Not a day goes by without someone saying: "I've not got enough room. There's too much furniture in here". When your home is small, you have to be organised. IKEA encourages people to change, but also respects their heritage and their cultural traditions.
A new series of 4 TV Films poses the vital question: TOO MUCH FURNITURE?
The film highlights an ongoing concern with humour and complicity.
Title "One Guy, Two Girls"
Original Title "Un gars, deux filles"
Agency Leagas Delaney Paris Centre
City Paris
Production Company: Hungry Man
Advertiser IKEA
Brand Name IKEA
Product Name Furniture
Business Sector Drugstores, Specialty Stores
Date of First Publication 10/10/2002
Market France
Country of Production France
Language French
Type Cinema
Length 60 seconds
Tagline Small Space Solutions
Original Tagline Solutions pour petits espaces
Awards CLIO Awards, 2003 (Bronze) for Product/Service: Retail Stores

Cannes Lions International Festival of Creativity, 2003 (Shortlist) for Retail Stores & Rental Companies

Grand Prix Stratégies de la Publicité, 2003 (Mention) for Distribution


Creative Director Pascal Grégoire
Art Director Sébastien Pierre
Copywriter Julien Rotterman
Director Hank Perlman
Strategic Planner Luc Basier
Agency Producer Sam Fontaine, Marie Massis
Account Manager Sandra Conan, Florence Douaud
Post Production Digital Club
Recording Studio Chez Jean
Advertiser's Supervisor Martin Simonsson, Anne-Charlotte Metzger, Stéphanie Jourdan, Sophie Malka