IKEA: Playfight by Mother London, Stink for IKEA

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IKEA: Playfight

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Industry Department Stores & Shopping Malls
Media Film
Market United Kingdom
Agency Mother London
Director Martin Krejci
Creative Director Mark Waites, Gustavo Sousa, Feh Tarty, Stephen Butler
Art Director Hermeti Balarin
Copywriter Ana Balarin
Producer Ben Croker
Editor Fillip Malasek
Agency Stink
Released August 2011

Credits & Description

Category: Retail Stores
Advertiser: IKEA
Product/Service: IKEA RETAIL STORE
Agency: MOTHER
Production Company: STINK, London, UNITED KINGDOM
Creative Director: Feh Tarty/Stephen Butler/Mark Waites
Copywriter: Ana Balarin
Art Director: Hermeti Balarin
Agency Producer: Lesley Williams
Producer: Ben Croker
Director: Martin Krejci
Editor: Fillip Malasek
Post Production: Tom Sparks One Of Us / The Mill
Music: Balkan Brass Band/'Fanfare Ciocârlia' ('Asfalt Tango')
Planner: Jacob Wright/Sarah Rabia
Director Of Photography: Stepan Kucera
EditingCompany: Robota
Planner: Jacob Wright/Sarah Rabia
Director Of Photography: Stepan Kucera
Editing Company: Robota

English Description
Part of IKEA’s 'Happy to Bed' campaign, which invited people to reclaim bedtimes and have more fun in their bedrooms, ‘Playfight’ tells the story of a young couple preparing to go to bed by having an action-packed pillow-fight inside an imaginary tree-house.