IKEA Film Sleep Walkers by Akestam.holst Stockholm

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Sleep Walkers

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Industry Department Stores & Shopping Malls
Media Film
Market Sweden
Agency Akestam.holst Stockholm
Art Director Petra Albrektsson
Production Nice Shirt Films
Production Social Club
Director Jesper Ericstam Producer
Creative Director Andrea Ullenius
Copywriter Maja Folgero
Producer Magnus Theorin
Released January 2013


Epica Awards 2013
Film Homes, Furnishings & Appliances GOLD

Credits & Description

Sweden's Akestam Holst created this spot for Ikea
Category: Home appliances & furnishings
Client: Ikea
Title: Sleepwalkers/ Night walkers
Production: Social Club (repped by Nice Shirt Films, London)
Country: Sweden
Director: jesper ericstam
Creative Director: Andrea Ullenius
Art Director: Petra Albrektsson
Copywriter: Maja Folgero
Producer: Magnus Theorin
Agency Producer: Agneta Oppenheim
Brief Explanation
With IKEA's different soft fabrics, all rooms become a bedroom. You can huddle up with you head against the pillow and the blanket wrapped around you, right where you need. The sofa, bathtub, kitchen or hammock. Just ask one parent of young children, coaching surfers or those with a snoring guy. Sleep tight.