|Industry||Household maintenance & pet products, Department Stores & Shopping Malls|
|Chief Creative Officer||Scott Nowell|
|Creative Director||Barb Humphries|
|Senior Copywriter||James Harvey, Tim Pashen|
Credits & Description
Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its new Autumn campaign under the brand platform, ‘The Best Day is the Everyday’ to encourage customers into stores this season. Directed by Jonny & Will at Blinkink, the campaign is narrated by Swedish actress Lena Endre. It will broadcast across TV, cinema and online and will be supported by IKEA owned channels.