IKEA Film The Best Day is the Everyday, Trensum by The Monkeys

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The Best Day is the Everyday, Trensum

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Industry Household maintenance & pet products, Department Stores & Shopping Malls
Media Film
Market Australia
Agency The Monkeys
Chief Creative Officer Scott Nowell
Creative Director Barb Humphries
Senior Copywriter James Harvey, Tim Pashen
Production Blinkink
Production FINCH Sydney
Released March 2017

Credits & Description

Inspiring Australians to rediscover the fun and happiness in everyday life at home, IKEA Australia has released its new Autumn campaign under the brand platform, ‘The Best Day is the Everyday’ to encourage customers into stores this season. Directed by Jonny & Will at Blinkink, the campaign is narrated by Swedish actress Lena Endre. It will broadcast across TV, cinema and online and will be supported by IKEA owned channels.
Media: TV
Category: Retail services
Client: Ikea
Agency: The Monkeys
Production: Blink Ink & FINCH
Country: Australia
Director: Jonny
Director: Will
Chief Creative Officer: Scott Nowell
Creative Director: Barb Humphries
Producer: Penny Brown
Producer: Kev Harwood
Producer: Daniel Fry
Senior Copywriter: Tim Pashen
Senior Copywriter: James Harvey
Executive Producer: Bart Yates
Executive Producer: Corey Esse
DoP: Lachlan Milne
Group Content Director: Humphrey Taylor
Senior Content Director: Kelly Howard
Senior Content Manager: Lauren Shelley
Head of Planning: Michael Hogg
Planner: Charlotte Marshall
Head of TV: Thea Carone
Line Producer: Marge McInnes
Production Manager: Daisy Bray
Storyboard Artist: Jamie Coe
Model Maker/Puppeteer: Alexander Berchert
Set/Layout Design: Arthur de Borman