IKEA Film The Documentary Catalogue By Ikea by Grey Warsaw

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The Documentary Catalogue By Ikea

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Industry Household maintenance & pet products, Department Stores & Shopping Malls
Media Film
Market Poland
Agency Grey Warsaw
Executive Creative Director Jakub Korolczuk
Creative Director Rafał Ryś
Art Director Rafał Ryś
Copywriter Jan Cieślar
Production Fog Production
Director Michał Marczak
Released December 2016


Golden Drum 2017
Branded content and entertainment Films & tv shows Silver Drum

Credits & Description

Advertiser: Ikea Retail, Poland
Brand Name: Ikea
Product/service: Ikea
Campaign Name: The Documentary Catalogue By Ikea
Country: Poland
Agency: Grey Poland
Agency Network: Grey
Executive Creative Director: Jakub Korolczuk
Creative Director: Rafał Ryś
Art Director: Rafał Ryś
Copywriter: Jan Cieślar
Client Account Director / Manager: Małgorzata Łoza, Julia Czerniuk
Managing Director: Anna Pańczyk
Senior Planner: Adam Śmiłowski
Production Company: Fog Production
Director: Michał Marczak
Director Of Photography: Michał Marczak
Other Credits: Case Editor: Janina Szwykowska, Anna Czubaszek
Creative idea explanation:
IKEA’s catalogue is one of the most recognized and desired books of our times. We wanted to give it a feeling, how all this furniture can integrate with our lives.That’s why we brought the IKEA’s catalogue to life even further! We moved furniture from print to video. With a Sundance prizewinning director Michal Marczak, we shot series of real-life documentaries about ordinary un-ordinary families. No drama. No twists. Just life as it plays out that is entertaining to watch. And the IKEA products that are an integrated part of it all.