IKEA: THE-HI-SWEETIE-UNCLE-BOB-IS-GOING-TO-BORROW-THE-UPPER-BUNK-TEST by Hjaltelin Stahl for IKEA

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Industry Department Stores & Shopping Malls
Media Film
Market Denmark
Agency Hjaltelin Stahl
Director Niels Gråbol
Art Director Anne Sophie Leise-Hansen, Peter Strange Friis
Copywriter Nicolai Stahl
Producer Martin Elley
Released June 2011

Awards

Cannes Lions 2011
Film Lions Retail Stores Bronze

Credits & Description

Type of Entry: Product & Service
Category: Retail Stores
Title: THE-HI-SWEETIE-UNCLE-BOB-IS-GOING-TO-BORROW-THE-UPPER-BUNK-TEST
Advertiser/Client: IKEA
Product/Service: HOME FURNISHING
Entrant Company: HJALTELIN STAHL & CO. Copenhagen, DENMARK
Advertising Agency: HJALTELIN STAHL & CO. Copenhagen, DENMARK
Creative Director: Nicolai Stahl
Art Director: Anne Sophie-Hansen/Peter Strange
Copywriter: Nicolai Stahl
Agency Producer: Charlotte Esmann
Planner: Frederik Bierfreund
Account Manager: Lisa Beith Fischer
Production Company: PEGASUS PRODUCTION Copenhagen, DENMARK
Director: Niels Gråbøl
Producer: Martin Elley
Sound Design/Arrangement: Supersonic
Music: Artist/Title: Supersonic
Other Credits: Set Designer: Peter Grant/Sound Engineer: Jan Juhler

Brief Explanation:
A young mom sends an exhausted Uncle in to her son’s room to get some rest in the upper bunk. The overweight Uncle climbs the bunk bed while the young boy nervously follows him from the bottom bunk. The Uncle makes it to the upper bunk, making sure it is tested on everyday life.

The Film titled IKEA: THE-HI-SWEETIE-UNCLE-BOB-IS-GOING-TO-BORROW-THE-UPPER-BUNK-TEST was done by Hjaltelin Stahl advertising agency for product: IKEA (brand: IKEA) in Denmark. It was released in Jun 2011.