IKEA Film VERY GOODFELLAS by Grey United Milan

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Industry Department Stores & Shopping Malls
Media Film
Market Italy
Agency Grey United Milan
Art Director Serena Di Bruno
Copywriter Francesco Poletti
Producer Luca Fanfani
Account Supervisor Alessandra Sabbione
Production Mercurio Cinematografica
Director Jonathan Hermann
Executive Creative Director Pino Rozzi, Roberto Battaglia
Producer Mercurio Cinematografica, Ex. Producer
Editor Antonio Civini
Released January 2011

Credits & Description

Category: Retail Stores
Advertiser: IKEA
Product/Service: IKEA
Agency: 1861UNITED
Date of First Appearance: Apr 3 2011
Executive Creative Director: Pino Rozzi/Roberto Battaglia
Creative Director: Francesco Poletti/Serena Di Bruno
Copywriter: Francesco Poletti
Art Director: Serena Di Bruno
Agency Producer: Carla Beltrami
Account Supervisor: Alessandra Sabbione
Advertiser's Supervisor: Alessandra Giombini
Producer: Luca Fanfani/Ex. Producer/Mercurio Cinematografica
Director: Jonathan Hermann
Editor: Antonio Civini
Post Production: You Are/Greenmovie
Music: Original Version By Dean Martin/The Man Who Plays The Mandolino
Director Of Photography: Paolo Caimi
Editing Company: You Are

English Description
In the backyard of a house, some dodgy-looking men with a heavy Sicilian accent are getting rid of big garbage bags full of something equally suspicious. Inside the house, in the kitchen, other goodfellas mill around the table, where a man is sitting, unconscious. But we will soon understand that they are only being respectful for the environment: thanks to eco-conscious house appliances, any family behaves well in an IKEA kitchen.