Your Mother-In-Law by BBH Singapore for IKEA

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Your Mother-In-Law

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Industry Department Stores & Shopping Malls
Media Film
Market Singapore
Agency BBH Singapore
Executive Creative Director Joakim Borgstrom
Creative Director Joakim Borgstrom, Nikhil Panjwani
Art Director Ronald Bunaidi, Soo Yeon Bae
Copywriter Nikhil Panjwani, Keng Chien Hong
Production Argentina Cine
Director Augusto G. Zapiola
Released November 2017

Credits & Description

BBH Singapore is teasing audiences with the promise of 'Choice' to launch IKEA's third new store in Malaysia, the biggest in Southeast Asia to date. There are some things in life you can't choose. Like your mother-in-law or your daughter's boyfriend or even your wife's beloved cats. But a new campaign - for the IKEA Tebrau store in Johor Bahru - reveals that with a new IKEA in town, you can choose from thousands of home furnishing pieces to ease the many tensions domestic life brings. A series of films capturing everyday domestic life - were shot by renowned Argentinian film director Augusto G Zapiola, known for his subtle observational humour.
Media: TV
Category: Retail services
Client: Ikea
Agency: BBH Singapore
Production: Argentina Cine
Country: Singapore
Director: Augusto G Zapiola
Executive Creative Director: Joakim Borgstrom
Creative Director: nikhil panjwani
Creative Director: Joakim Borgstrom
Art Director: Ronald Bunaidi
Art Director: Soo Yeon Bae
Copywriter: Keng Chien Hong
Copywriter: nikhil panjwani
Producer: Wendi Chong
DoP: Christos Voudouris
Planning Director: Rebecca Ash
Account Director: Chloe Fair
Account Manager: Abbas Zafar
Co-director: Nano Tidone
Music Composition - Bigotes Musica
Line Production: Two Monkeys, Bangkok
Post Production: The Quiet Lab
Editor: Lee Hwee