Illinois Lottery: Cash For Life by Energy BBDO Chicago for Illinois Lottery

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Illinois Lottery: Cash For Life

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Industry Culture, Leisure & Sport, Lottery & Gambling
Media Film
Market United States
Agency Energy BBDO Chicago
Director Peter Martin
Creative Director Grant Tennison, Jonathan Linder
Art Director Aaron Pendleton
Photographer Taylor Castle
Account Supervisor Melissa Slonski
Editor Carlos Lowenstein
Released April 2011

Credits & Description

The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago.

The Cash for Life suite of games includes three ticketlevels: a winning one dollar ticket earns $500 weekly, a two dollar ticket earns $1,000 weekly, and a five dollar ticket earns $2,500 weekly, for the life of the winner. As the tagline states, âThe longer you live, the more you getâ, and that means taking extra precautions to maximize winnings.
Category: Entertainment & leisure
Client: Illinois Lottery
Agency: Energy BBDO, Chicago & Proximity Chicago
Production: The Sweet Shop
Country: United States of America
Director: Peter Martin
Planner: Susan Pitt
Planner: Edward Revis
Account Director: Nicole Torrillo
Chief Creative Officer: Dan Fietsam
Creative Director: Jonathan Linder
Creative Director: Grant Tennison
Art Director: Aaron Pendleton
Executive Producer: Phillip Detchmendy
Agency Producer: Kent Smith
Editor: Carlos Lowenstein
Photographer: Taylor Castle
Retoucher: Doug Stanley
Writer: Miller Jones
Account Supervisor: Melissa Slonski
Director of Photography: Barry Parrell
Editing House: The Whitehouse
Editorâs Assistant: Lars Makie
Transfer: Filmworkers Club (Michael Mazur)
Music Company: Spank Music
Music Directorâs Name: Gary Sound