|Industry||Culture, Leisure & Sport, Lottery & Gambling|
|Agency||Energy BBDO Chicago|
|Creative Director||Grant Tennison, Jonathan Linder|
|Art Director||Aaron Pendleton|
|Account Supervisor||Melissa Slonski|
Credits & Description
The Illinois Lottery is kicking off a multi-faceted marketing campaign to promote its new Cash for Life instant tickets, illustrating the lengths winners may go to so that they stay alive and keep getting cash. Energy BBDO & Proximity Chicago created the integrated campaign, with support from Proximity Chicago.