DECK THE JOY by Energy BBDO Chicago, The Sweet Shop, The Whitehouse for Illinois Lottery

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DECK THE JOY

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Industry Lottery & Gambling
Media Film
Market United States
Agency Energy BBDO Chicago
Director Hank Perlman
Executive Creative Director Grant Tennison, Jonathan Linder
Art Director Jonathan Ozer
Copywriter Isabela Ferreira
Account Supervisor Nicole Torillo
Editor Tim Kloehn
Agency The Sweet Shop
Agency The Whitehouse
Production Peepshow Films
Released April 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: ILLINOIS LOTTERY
Product/Service: LOTTERY
Agency: ENERGY BBDO
Production Company: BISCUIT FILMWORKS, Los Angeles, Chicago, Chicago, USA, USA, USA
Production Company: :59 FILMS, Los Angeles, Chicago, Chicago, USA, USA, USA
Production Company: MACHETE, Los Angeles, Chicago, Chicago, USA, USA, USA
Date of First Appearance: Nov 10 2010
Chief Creative Officer: Dan Fietsam
Executive Creative Director: Grant Tennison/Jonathan Linder
Copywriter: Isabela Ferreira
Art Director: Jonathan Ozer
Agency Producer: John Pratt
Account Supervisor: Nicole Torillo
Director: Hank Perlman
Editor: Tim Kloehn
Music: Spank Music!/Re-Arrg Of Public Domain Tracks: Joy To The World/We Wish You A Merry Christmas
Director Of Photography: John Lindley
Other Credits: Dave Gerbosi/Another Country (Mix)

English Description
This 2010 spot encourages people to “Joy Someone” by giving special holiday scratch-off tickets to the unsung heroes in their lives. It features a retro version of the holiday classic “Deck The Halls” with insightfully humorous new lyrics against quirky moving portraits that celebrate people like “…the tailor who cuts your track suits to fit”, “…the woman in your office who bakes life like cakes”, “…the dancer who taught you those sweet moves” and more. The spot closes with an announcer describing Holiday scratch-offs as a perfect way to say thank you during the holidays. And don’t be surprised if after you “Joy Someone”, they joy you back.