HI DADDY by Downtown Partners for Illinois Lottery

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HI DADDY

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Industry Lottery & Gambling
Media Film
Market United States
Agency Downtown Partners
Director Andy Richter
Executive Creative Director Joe Stuart, Jim Schmidt
Creative Director Dan Consiglio
Art Director Amy Kessing Ditchman
Account Supervisor Brenda Donahue
Editor Randy Palmer
Released April 2013

Credits & Description

Advertiser: ILLINOIS LOTTERY
Agency: DOWNTOWN PARTNERS
Category: Entertainment & Leisure
Creative Director: Amy Ditchman
Director: Andy Richter
Account Supervisor: Brenda Donahue
Agency Producer: Carol King
Copywriter: Dan Consiglio
Creative Director: Dan Consiglio
Executive Creative Director: Jim Schmidt
Executive Creative Director: Joe Stuart
Editor: Randy Palmer
Art Director: Amy Ditchman
Music: Nick Tremulis
Editing Company: Optimus

Brief Explanation
Most people decide to give the lottery a shot only when the jackpots reach an enormous level.The Illinois Lottery wanted to start that spike earlier, to increase play at smaller jackpot amounts while reaching out to new players in the process. So they called upon Gil Mitchell (Andy Richter), the greatest jackpot anchorman in the history of Illinois. Gil's job was simple: break the news of an escalating jackpot (beginning with $100 million) to the good people of Illinois and generate state-wide excitement and ultimately, a spike in play. And boy, did Gil deliver.