SO MUCH TO LIVE FOR by Energy BBDO Chicago, The Sweet Shop, The Whitehouse for Illinois Lottery

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SO MUCH TO LIVE FOR

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Industry Lottery & Gambling
Media Film
Market United States
Agency Energy BBDO Chicago
Director Peter Martin
Executive Creative Director Grant Tennison
Creative Director Jonathan Linder
Art Director Aaron Pendleton
Copywriter Nate Gagnon, Courtney Miller-Jones
Account Supervisor Melissa Slonski
Agency The Sweet Shop
Agency The Whitehouse
Production Peepshow Films
Released April 2011

Credits & Description

Category: Entertainment & Leisure
Advertiser: ILLINOIS LOTTERY
Product/Service: CASH FOR LIFE
Agency: ENERGY BBDO
Production Company: THE SWEET SHOP, Chicago, New York, Chicago, USA, USA, USA
Production Company: PEEP SHOW, Chicago, New York, Chicago, USA, USA, USA
Production Company: THE WHITEHOUSE, Chicago, New York, Chicago, USA, USA, USA
Date of First Appearance: Apr 12 2011
Chief Creative Officer: Dan Fietsam
Executive Creative Director: Grant Tennison
Creative Director: Jonathan Linder
Copywriter: Miller Jones/Nate Gagnon
Art Director: Aaron Pendleton
Agency Producer: Kent Smith
Account Supervisor: Melissa Slonski
Director: Peter Martin

English Description
A winner of the new $1,000 for Life Instant game has realized his life has become more valuable, so he’s gotten new high- tech protective suit to stay safe. A series of vignettes, show him protected from life’s mishaps. Cars hit him. He rescues a football from inside a working wood chipper. Bumps into a glass door and off the roof of his house. Each time, he’s completely unharmed, thus able to collect his weekly winnings. The spot closes with tickets, logo and the line “The longer you live, the more you get – Cash For Life”