Impact Teen Drivers: The Dentist for Impact Teen Drivers

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Impact Teen Drivers: The Dentist

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Industry Social Services
Media Film
Released April 2012

Credits & Description

In this comedic, yet slightly disturbing distracted driving PSA, a multi-tasking dentist reminds you to focus on the task at hand.

Distracted driving is the number one killer of teens in America. This cringe-worthy PSA, for Impact Teen Drivers directed by Olivier Agostini, draws attention to this ugly truth by grabbing the viewer’s attention with a little gore.

“The backbone of the spot was to create awareness on the dangers of distracted driving without relying on the use of ubiquitous scare imagery or graphic car-crash footage.” Says Agostini.

“More and more people undermine the importance of actually concentrating while driving – especially teenagers,” says Agostini on the spot. “People are so accustomed to being continually ‘connected’ these days that the standard five minute drive to the supermarket now includes sending two emails, checking Facebook, answering five texts, eating a cheeseburger, applying lip-gloss and taking a photo while simultaneously uploading it to Instagram. And that’s just on the way there.”

You may recognize Agostini’s name from glossy. He’s the director of the Jolly Rancher “Turtle” spot which broke a few months back.

Title: The Dentist
Client: Impact Teen Drivers

Directed by: Olivier Agostini
Produced by: Bridget Colella
Music by:: Stereo Totale – “C’est La Vie”
Director of Photography: Aaron Biller
1st AC: Wes Waters
Gaffer: Tyler Slade
Sound Mixer: Jason Serrone
Stylist: Chloe Bartoli
Production Design: Stephanie Brytus
Art Director: Charles Rogers
VFX Supervisor/Artist: Andy Lee
Production Coordinator: Roman Guisset
Edited by: Olivier Agostini
Color: Eric Wollam
Post: CO3
Location Manager: Shay Rabi
Assistant Loc Manager: Jessie

Casting by: CAZT Studios
Dentist: Patrick Finerty
Dental Assistant: Clifford Bañagale
Patient: Allen Paul Barstow