Independence Blue Cross: Skate by Tierney for Independence Blue Cross

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Independence Blue Cross: Skate

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Industry Banking & Financial Services
Media Film
Agency Tierney
Director Raymond Bark
Executive Creative Director Patrick Hardy
Producer Jane Thomson
Digital Creative Director Jeff Mcweeney
Editor Einar Fötschl
Production Gartner Films
Production Union Editorial
Released July 2012

Credits & Description

Category: Finance & insurance
Brand: Independence Blue Cross
Agency: Tierney
Country: United States of America
Human agility as metaphor for Independence Blue Crossâ new flexible and coordinated, patient-centered health insurance, which aims to encourage coordination between physicians, nurses, hospitals and specialists, and to reward the quality of care rather than its volume.

This Tierney Philadelphia campaign showcases three amateur athletes: a swimmer, a skateboarder and a hurdler. Footage is entirely in high contrast black-and-white, with slow-motion (1000 frame-per-second) film effects.

Category: Finance & insurance
Client: Independence Blue Cross
Agency: Tierney
Production: GARTNER
Country: United States of America
Director: Raymond Bark
Executive Creative Director: Patrick Hardy
Creative Director/ art director: Teri Gerbec
Creative Director/ writer: Andrew Cahill
Producer: Jane Thomson
Executive Producer: Don Block
Executive Producer: Caryn Maclean
Digital Creative Director: Jeff McWeeney
DoP: Roberto Schaefer
Sound Studio: Audio Engine
Sound Design: Carl Mendelbaum
Agency Producer: Peg Finucan
Post production: Union Editorial
Editor: Einar
Post Production Producer: Sara Mills
Post Production Producer: Megan Dahlman
Music: Fujiya Miyagi
Color-correct: Company 3
Telecine: Tim Masick