Infiniti Film Long Way by Crispin Porter + Bogusky Boulder

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Long Way

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Industry Cars
Media Film
Market United States
Agency Crispin Porter + Bogusky Boulder
Chief Creative Officer Ralph Watson
Associate Creative Director Doug Kohnen
Executive Creative Director Adam Chasnow
Creative Director Mark St. Amant
Art Director Doug Kohnen
Copywriter Mark St. Amant, Martha Murphy
Production MJZ
Director Craig Gillespie
Released December 2017

Credits & Description

Category: Automotive
Media: Film
Brand: Infiniti
Agency: CP+B
Geo: United States
Advertising Agency: CP+B, Boulder, USA
VP / Chief Creative Officer: Ralph Watson
VP / Executive Creative Director: Adam Chasnow
CD / Copywriter: Mark St. Amant
ACD / Art Director: Doug Kohnen
Copywriter: Martha Murphy (Cranberries)
VP / Director of Content Production: Sloan Schroeder
Integrated Producer: Autumn Hines
Production Company: MJZ / LA
Director: Craig Gillespie
Editorial Company: Final Cut / LA
Editor: Crispin Struthers (Holiday Shopping), Zoe Schack (Long Way Home & Cranberries)
Telecine Company: CO3 / LA
Music Company: Eight VFX / LA
Sound Design: JSM Music
Published: December 2017
Synopsis:
Ahhh, the holidays. Family. Friends. Football. Food. And, uh, more food. Turning the stretch from Thanksgiving to New Year’s into one giant, blurry, endless, list-toting shopping trip. Back and forth we go to the wildly overpriced market. Wielding our eco-friendly bags. Playing parking lot demolition derby with our fellow shoppers. Yes, any reasonable person would do anything to avoid doing errands during the holidays...except, that is, for INFINITI owners. Because when it comes to their love of driving and the feeling of empowerment and freedom it provides, INFINITI owners are anything but reasonable. So they’ll fabricate any reason—even the flimsiest white lies—to get back behind the wheel of their Q50 or QX60.