Infiniti Film Study Of Power by Timber

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Study Of Power

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Industry Cars
Media Film
Market United States
Agency Timber
Creative Director Kevin Lau, Jonah Hall
Released December 2017

Credits & Description

Category: Automotive
Media: Film
Client: Infiniti
Geo: USA
Design/VFX Company: Timber
Creative Directors/Partners: Kevin Lau, Jonah Hall
Executive Producer: Sabrina Elizondo
Producer: James L. Reid
Senior Art Director: Jon Lorenz
Flame Artist: Miles Kinghorn
Additional Flame Artists: Chris Decristo, Federico Sacoone, Todd Mesher, Jan Cilliers, Andymac
Flame Assists: Brandon Harden, Brack Hightchew
Lead Designer: Toros Kose
3D Artists: Jon Lorenz, Yates Holley
2D Artists: Kevin Lau, Jon Lorenz, Luis “Yosh” Bolivar, Daniel Zhang, James Kim, Cris Kong, Toros Kose (Designer), Tommy Wooh
Published: December 2017
In a bold new campaign celebrating Infiniti’s QX50 model, Timber’s design and visual effects team takes viewers on a striking journey highlighting the infinite possibilities between human and machine. The spot features a mirroring exposition of the functionalities observed in human behavior and the adaptive technologies within the new QX50, paving the way for drivers to inevitably “become more powerful.”