ING Direct Film The Temple Of Crocodiles by Rosapark Paris

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The Temple Of Crocodiles

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Industry Banking & Financial Services, Online Financial Service
Media Film
Market France
Agency Rosapark Paris
Creative Director Jean-Francois Sacco, Gilles Fichteberg
Art Director Frédéric Leclerc
Production Birth
Director Nalle Sjöblad
Released January 2018

Credits & Description

Category: Finance
Additional Info: Film
Brand: ING Direct
Geo: France
Agency: Rosapark
Managing Director: Sacha Lacroix
Account Director: Soraya Cottin
Account Manager: Caroline Planty
Creative Directors: Jean-François Sacco/Gilles Fichteberg
Copy-writer: Pierre - Antoine Dupin
Art Director: Frédéric Leclerc
Strategic Planner: Sonia Guitz
TV Producer: Elodie Jonquille
Art Buyer: Camille Asal
Production House: Birth
Director: Nalle Sjöblad
Post Production: Mathematic
Photographers : Nick & Chloé
Published: January 2018
A pioneer in online banking, ING Direct brought a new way of banking to France. But, in less than a decade, the sector has witnessed an incredible transformation: banking networks are more digitized than ever and online banks are offering more autonomy and immediacy. It’s a race of technology, yet it’s driving banks to hide behind their tools, which isn’t always advantageous…
According to an OpinionWay poll (Dec. 2017), 86% of French people find it increasingly difficult to get ahold of someone in client services. Nearly half of those surveyed felt like they were viewed as numbers on a sheet.
With this in mind, ING Direct, with the help of its new agency Rosapark, wanted to communicate their conviction, that the more digital we are, the more important it is to put human relations at the heart of banking, the bedrock of their new platform: human to human banking – the bank by humans for humans.