ING Film Love Beats Money by J. Walter Thompson Amsterdam

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Love Beats Money

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Industry Banking & Financial Services
Media Film
Market Netherlands
Agency J. Walter Thompson Amsterdam
Executive Creative Director Bas Korsten
Creative Bas Korsten, Amiran Yaghout
Production Holy Fools
Director Susanne Opstal
Released February 2018

Credits & Description

Category: Finance
Media: Film
Brand: ING
Agency: JWT
Geo: Netherlands
Advertising Agency: JWT, Amsterdam, Netherlands
Creatives: Amiran Yaghout, Bas Korsten
Executive Creative Director: Bas Korsten
Business Director: Alewijn Dekker
Producer: Dorine de Wilde
Production Company: Holy Fools
Director: Susanne Opstal
Producers: Frank de Kok, Wikke van den Burg, Defne Anit
Editor: Tim Wijbenga
Sound / Music: Eren Önsoy
Published: February 2018
How much is a friendship worth?
Love Beats Money is a social experiment in which ING investigates whether people value their friendship or family relationship more than money.
ING always portrays two people who used to have a close relationship, were friends or family, but because of a dispute about money they no longer have contact with each other.
These two people were interviewed independently of each other about the situation, their mutual relationship and the money. After they have both viewed each other's interview, they get the choice: Is your friendship / family more important than money, then choose the heart or money is more important then choose the € sign.