ING Film The Walk by Mortierbrigade Brussels

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The Walk

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Industry Banking & Financial Services
Media Film
Market Belgium
Agency Mortierbrigade Brussels
Creative Director Joost Berends, Jens Mortier, Philippe De Ceuster
Creative Sven Van Hooydonck, Danny Vissers
Production CZAR.BE
Director Kristoffer Borgli
Released December 2017

Credits & Description

Client: ING
Client contacts: Nathalie Ducène, Lotte De Wael
Agency: mortierbrigade
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster
Creatives: Danny Vissers, Sven Van Hooydonck
Head of production: Charlotte Coddens
Account Director: Tom Verhoeven
Strategy: Dorien Mathijssen
Producer: Lisa De Roeck
PR Manager: Anne-Cécile Collignon
Social: Jonas Van Bael
DTP : Vito Latorrata
Digital Director: Pieter Nijs
Digital Project Manager: Melissa Tack
Design: Pieter Nijs
Production company: CZAR.be
Director: Kristoffer Borgli
Executive Producer: Eurydice Gysel
Producer: Maarten De Sutter
Servicing Production Cy: With Milk
DOP: Håvard Byrkjeland
Grading: Joost Van Kerckhove
VFX: Robin De Praetere
Postproduction: Czar
Editor: Alain Dessauvage
Soundstudio: Sonicville
Sound Engineer : Christophe Gérard
Published: December 2017
Synopsis:
The video is an ode to missed opportunities. It features a man who awkwardly fails to catch wonderful things, without even realizing it. A clever creative concept that delivers the message through humour and pushes ING outside the box.
With this campaign, mortierbrigade shows once again that ING is a bank that wants to be simple, honest and humble. There’s even self-mockery in the film as our character puts the product aside to remind us that it would be a shame to miss the finer things in life.