Initiative Against Right-wing Violence Film HANDICAP by Hope & Glory


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Industry Public awareness
Media Film
Market Germany
Agency Hope & Glory
Released January 1999


Cannes Lions 1999
Film - Silver

Credits & Description

This ad sarcastically points out the social plight of neo-nazis. By making a parody of the permanently saluting raised-right arm, we see these people as handicapped: not being able to bring a phone to their ear, having their arms cut off in elevators... Their social integration must be made through programs helping them find productive uses for their extended right arm. The ad uses sarcasm and humor to show that Nazis do not belong in society.
Title "Handicap"
Agency Hope & Glory Commercials
City Berlin
Production Company: Hope & Glory
Advertiser Initiative Against Right-Wing Violence
Brand Name Initiative Against Right-Wing Violence
Product Name Public Service Announcement
Business Sector Political/Religious/Trade Organizations…
Date of First Publication 1999
Market Germany
Country of Production Germany
Language English
Type Cinema
Length 60 seconds
Copywriter Benjamin Schiffner, Martin Sonneborn
Director Casper Jan Hogerzeil
Director of Photography Eva Fleig