INPES Film LA CRAIE by Havas Worldwide Paris, Soixante Quinze

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LA CRAIE

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Industry Public Safety, Health & Hygiene
Media Film
Market France
Agency Havas Worldwide Paris
Account Supervisor Jean-Marc Huleux Et Fabrice Conrad
Agency Soixante Quinze
Director Vincent Lobelle
Creative Director Olivier Moulierac, Jerome Galinha
Art Director Paul Lombard
Released November 2010

Credits & Description

Category: Public Health & Safety
Advertiser: INPES NUTRITION
Product/Service: PHYSICAL ACTIVITY MESSAGE
Agency: EURO RSCG C&O
Production Company: 75, Paris, FRANCE
Date of First Appearance: Nov 30 2010
Chief Creative Officer: Jérôme Galinha
Executive Creative Director: Jérôme Galinha
Creative Director: Jérôme Galinha
Art Director: Paul Lombard
Agency Producer: Virginie Meldener/Emmanuelle Ronslin
Account Supervisor: Jean-Marc Huleux
Advertiser's Supervisor: David Heard/Isabelle Dolivet/Anne-Juliette Serry
Director: Vincent Lobelle
Post Production: Circus
Music: Philippe Deshaies/Walkinpes
Account Manager: Lucile Dréano
Other Credits: Julien Villanueva

English Description
This commercial "La craie" encourages everyone to practice 30 minutes of physical activity every single day without changing its habits. This 35-seconds film sounds like a pedagogic and practical invitation to change habits, for the best, without disrupting your day-to-day life. Because the city hides various possibilities of hiden physical activities, the film diverts urban elements (billboards, posters, furnitures ...) using varied typography, in order to reveal the differents possibilities of physical activities.