Instagram Film Spongebob by Wieden + Kennedy Amsterdam

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Spongebob

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Industry Mobile applications
Media Film
Market Italy, United States, Germany
Agency Wieden + Kennedy Amsterdam
Executive Creative Director Mark Bernath, Eric Quennoy
Creative Director Thierry Albert, Craig Williams, Cal Al-Jorani
Art Director Mariano García, Jordi Luna, Cecilia Pignocchi, Emma Mällinen, Cassandre Gouraud
Copywriter Mariano García, Jordi Luna, Cecilia Pignocchi, Emma Mällinen, Cassandre Gouraud
Designer Zeynep Orbay, Thomas Payne, Malia Killings
Production CANADA Agency
Director MANSON
Released January 2017

Awards

Eurobest Awards 2017
Film Micro-film Gold Eurobest Campaign

Credits & Description

Client: Instagram
Product (Service): Instagram Stories Feature
Agency: Wieden+kennedy Amsterdam, The Netherlands
Entrant: Wieden+kennedy Amsterdam, The Netherlands
Idea Creation: Wieden+kennedy Amsterdam, The Netherlands
Media Placement: Mindshare Portland, Usa
Production: Canada Barcelona, Spain
Head of Instagram Marketing: Clifford Hopkins (Instagram)
Head of Global Brand Marketing: Taj Alavi (Instagram)
Head of Creative Marketing: Bekah Sirrine (Instagram)
Brand Marketing Manager: Lauren A. Rodwell, André Llewellyn (Instagram)
Associate Brand Marketing Manager: Jessica Dickey (Instagram)
Creative Marketing: Maud Deitch (Instagram)
Executive Creative Directors: Mark Bernath, Eric Quennoy (Wieden + Kennedy Amsterdam)
Creative Directors: Thierry Albert, Cal Al-Jorani, Craig Williams (Wieden + Kennedy Amsterdam)
Art Directors and Copywriters: Cecilia Pignocchi, Emma Mällinen, Cassandre Gouraud, Jordi Luna, Mariano Garcia (Wieden + Kennedy Amsterdam)
Production: Joe Togneri, Tony Stearns, Stijn Wikkerink, Khalid el Khouani (Wieden + Kennedy Amsterdam)
Interactive Production: Kelsie Van Deman, Morgan Mendel, Annatruus Bakker, Debra Clarke, Caitlin DeAngel (Wieden + Kennedy Amsterdam)
Art Production: Maud Klarenbeek, Rachel Perry, Stacey Prudden (Wieden + Kennedy Amsterdam)
Planning: Martin Weigel, Emma Wiseman, Anna Leonte (Wieden + Kennedy Amsterdam)
Communication and Digital Strategy: Greg White, Wes Young, Freddie Young (Wieden + Kennedy Amsterdam)
Public Relations: Claire Beesley, Reema Patel, Sara Constance (Wieden + Kennedy Amsterdam)
Account Management: Clare Pickens, Aitziber Izurrategui, Ben Prout, Yulia Prokhorova, Isabelle Udall (Wieden + Kennedy Amsterdam)
Head of Design: Joe Burrin (Wieden + Kennedy Amsterdam)
Studio Director: Lizzie Murray (Wieden + Kennedy Amsterdam)
Studio Artists: Noa Redero, Cindy Kouwenoord, Danny van het Kaar (Wieden + Kennedy Amsterdam)
Interactive Designer: Gustav von Platen (Wieden + Kennedy Amsterdam)
Designer: Zeynep Orbay, Thomas Payne, Malia Killings (Wieden + Kennedy Amsterdam)
Project Manager: Gabriela Moreira, Saskia Van Zwieten, Loes Poot (Wieden + Kennedy Amsterdam)
Business Affairs: Kacey Kelley, Emilie Douqué, Michael Graves (Wieden + Kennedy Amsterdam)
Director: MANSON (Canada)
Executive Producer: Marta Argullós, Oscar Romagosa (Canada)
Editor: Oscar Marmelstein (Ambassadors)
Photographer: Yann Stofer (Ambassadors (amsterdam))
Synopsis:
Instagram, the visual storytelling app, that your mum has probably heard of, is a global phenomenon. Famous for filtered photos, latte art and well-lit selfies; many falsely believed Instagram was a place for life’s highlights. Enter Instagram Stories; an inflection point in the evolution of the product. A feature that invites users to share all the moments in their day, not just the momentous ones. The challenge for communications was to build awareness of Instagram as a place for seeing and sharing casual moments (positive lift in brand attributes) and entice teens users to check out the new feature (stat sig usage lift) across key US, Italian and German regions.